Understanding what today’s car dealership employees really want is crucial for retention and overall success

For years, new vehicle sales have been the stars of the dealership show, but service departments are emerging as the true drivers of consistent, long-term profitability.

Frank was approached for a General Manager position in a dealership experiencing major transitions. At the time, the dealership operated from an outdated facility, lacked substantial fixed operations revenue, and offered limited vehicle brands. Under Frank’s leadership, the dealership achieved remarkable transformations.

Hiring the right people is key to success in car dealerships. In a tight labor market, hiring well becomes even more important.

High employee turnover can lead to increased hiring and training costs, disrupted workflows, and diminished team morale. To foster a team that wins and wants to stay, dealerships must implement effective retention strategies.