The automotive industry is always changing, but the focus on dealership employees remains a top priority. Beyond sales representatives, dealerships comprise service technicians, parts specialists, BDC reps, F&I managers, marketing coordinators, and more. Understanding what today’s car dealership employees really want is crucial for retention and overall success. 

  1. Clearer Paths to Growth Without Leaving the Dealership

High turnover rates plague the industry, with an average dealership employee turnover rate of 46%, and a staggering 80% for salespeople. Employees seek career development and mentorship opportunities, cross-departmental training (like a technician transitioning to a service advisor role), and upskilling in digital tools or EV maintenance. Investing in training not only improves retention but can also lead to a 24% higher profit margin. 

  1. Better Work-Life Balance (Yes, Even in Auto)

The traditional long hours in dealerships contribute to burnout. Flexible work arrangements have been linked to better job satisfaction, while rigid on-site mandates can drive employees away.  

Employees increasingly prioritize predictable schedules, flexible work options, and time off without guilt or quota pressure. Implementing effective communication and regularly surveying employees about their work-life balance can lead to improved morale and reduced turnover. 

  1. Fair Compensation Beyond Commissions

While compensation has seen improvements, with average annual earnings for dealership employees surpassing $100,000, non-sales roles often feel overlooked. Employees desire competitive base salaries, transparent commission structures, and bonus programs for service, parts, and support staff. Addressing compensation across all roles is essential, especially as auto technicians are among the hardest positions to fill. 

  1. A Positive, Inclusive Culture

A strong workplace culture is increasingly prioritized, with 35% of employers ranking it among their top HR priorities. Employees expect respectful communication and clear feedback, zero tolerance for toxic behavior, and inclusive environments for all demographics. Dealerships fostering such cultures are becoming magnets for top talent. 

  1. Purpose and Pride in Their Work

Employees seek meaning in their roles.  

Dealerships can foster this by connecting roles to customer impact, sharing success stories across departments, and celebrating team achievements. Regular team acknowledgments highlighting contributions to customer experiences can boost morale and job satisfaction. 

Listen Before You Lose Them 

At Autopeople, we engage with dealership employees daily and understand that retention goes beyond compensation. It’s about creating careers with meaning, balance, respect, and growth opportunities.  

Looking for the best people for your expanding dealership team?
Schedule a call with David Adragna today – 650 808-7066.