THE AUTOPEOPLE REPORT | May 2022

Partner Spotlight: Bruce Daugherty, Bruce Daugherty Consulting

From time to time we like to feature guest writers that add value to our clients. This month we are featuring Bruce Daugherty.

Bruce Daugherty has built an extensive career in the industry by working his way up in automotive sales and service business since 1981 to executive management, most recently serving as Chief Operating Officer (COO) of Sunroad Auto in San Diego. For the last 25 years, he managed in all three major time zones and touched nearly all manufacturers in the business. Currently, he is owner and president of his own consulting company.

He took some time to share his insights about managing a business in a highly complex industry.

Great Auto Dealership Culture Encourages Open Communication

Creating a great auto dealership culture depends on your ability to communicate well. Good communication requires more than the ability to answer the phone, talk with customers or send emails. Read More

How to Spot a Great Sales Manager for Your Auto Dealership

What goals have you set for your auto dealership this year? Chances are good that you won’t reach them unless you do one thing well. Your ability to reach your goals depends on having great sales managers that lead your sales teams. Read More

Autopeople Blog Resources

Our candidates have to meet our rigorous specifications, which include exceptional competency in their area of expertise, as well as adhering to our client’s ideal criteria. Only then do we rate them highly and present them to our clients.

General Manager

Desires to move to the South or Southeast

Service Manager

Western States
Track record of growing Service Departments with excellent Customer Satisfaction scores.

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Please view our website at autopeople.com, call 1-800-659-9501 or email me, David Adragna, at dadragna@autopeople.com to discuss what Autopeople can do for you.

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