Job titles can influence employees’ motivation, job satisfaction, and self-perception, as well as affect organizational structure and management style.


In the competitive world of automotive dealerships, it’s common for professionals to focus on job titles when considering potential career moves. However, is this fixation on titles truly warranted?


In this article, we will explore the significance of job titles in the automotive dealership industry and discuss whether the function, compensation, and leadership should hold more importance.


The Obsession with Job Titles

According to Maynard Webb, former COO of eBay, the importance of job titles changes as a company scales, and can impact potential employees.


Any company should be intentional when it gives titles. Remember when you promote someone, everyone is watching and wants to know when their turn is. Furthermore, titles that may seem simple can unleash complicated issues.”


Titles often serve as a means of conveying one’s professional status and expertise. They can provide a sense of achievement and recognition, which is why many people become fixated on them. However, in the automotive dealership industry, there is an ongoing debate about whether titles hold too much weight.


Function Over Title

A strong argument can be made that the function of a role should matter more than its title. After all, an individual’s responsibilities and performance have a direct impact on a dealership’s success.


While job titles can provide a sense of professional identity, recognition, and status, they can also create a hierarchical structure that stifles creativity and collaboration.


Focusing on job function rather than titles can lead to better collaboration and overall productivity, as employees feel valued for their skills and contributions rather than the label assigned to them.


Standardizing Titles in the Industry

The automotive dealership industry has a done a better job than other industries at standardizing the names of roles, such as Controller, Business Manager, and Office Manager, or Service Manager, Service Director, and Fixed Operations Director. Standardizing these titles could help minimize confusion and improve transparency when it comes to job roles and expectations. Such standardization would also make it easier for professionals to navigate their career paths and for recruiters to find suitable candidates.


However, with these standardized job titles, it becomes important to be clear on what the role entails. When you decide on a job title, there are some things you should keep in mind:

  1. Clarity and consistency: Job titles should accurately reflect employees’ roles and responsibilities, avoiding confusion and ensuring consistency across the organization.
  2. Flexibility: Organizations should allow for flexibility in titles to accommodate employees’ growth and development, fostering a culture of continuous learning.
  3. Recognition: While job titles can provide recognition and status, organizations should also focus on other ways to reward and recognize employee achievements, such as through performance-based incentives or public acknowledgements.
  4. Collaboration: Dealerships should encourage a collaborative culture, minimizing the hierarchical implications of job titles that unnecessarily contain “manager” or “junior/senior” and instead promote teamwork and open communication.

Compensation Packages: A Bigger Priority?

While titles can provide a sense of accomplishment, it’s important to recognize that compensation packages often have a more significant impact on employees and potential employees.


A competitive salary, benefits, and growth opportunities can be powerful motivators for job seekers and employees alike. Providing a comprehensive compensation package is more important than a prestigious title, and can lead to more job satisfaction and retention.


Leadership: Earned or Given?

A job title can sometimes be mistakenly perceived as an indication of leadership capabilities. However, true leadership is earned through consistent hard work, dedication, and the ability to inspire others. Fostering a culture that values skills and merit over job titles can help identify and develop genuine leaders within an organization.



While job titles can be meaningful and provide a sense of accomplishment, it is crucial for the automotive dealership industry to shift its focus to the aspects that truly matter – job function, compensation, and leadership. By standardizing titles, but being purposeful in how they are used, the industry can create a more productive, motivated, and successful workforce.